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CHICAGO – Making good on its vow to pursue global expansion without surrendering its independence, Hensley Segal Rentschler announced the formation of a global alliance called The B-to-B World Class.
The Cincinnati-based business-to-business advertising specialist last year had outlined plans to form alliances with similarly focused agencies outside the U.S. to help it serve the overseas needs of its clients [Adweek, Oct. 20, 1997]. The new World Class alliance so far includes partner agencies Marschner + Kuhn, with offices in Germany; PR Partnership in Hong Kong; and AD Communicado Ltda.
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