New Domino's Campaign Brings Back Old 30-Minute Delivery Guarantee

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

ANN ARBOR, MICH. – Domino’s guaranteed 30-minute delivery campaign is making a comeback along with a new animated character for the str….In a new campaign launched by its agency Grey Advertising/N.Y., Domino’s is once again playing up its 30-minute delivery gurantee after downplaying it from ads during the past couple of years after safety groups charged the chain was risking the lives of drivers.Fast food observers contend that the 30-minute guarantee is the heart of Domino’s success, especially because of the chain’s limited menu.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in