Chevy Spending Back On Tracker

Small SUV Due To Get TV, Print, Promotions Beginning In January
DETROIT–Campbell-Ewald Advertising is putting the final touches on a $25 million campaign for General Motors’ remodeled Chevrolet Tracker.
Advertising for the Tracker during the last model year, the vehicle’s 10th, consisted only of a limited amount of print work, said Stephen J. Aiello, senior vice president and brand management supervisor at the Warren, Mich.-based agency.
The ’99 campaign, set to break Jan. 11, includes TV, print and outdoor ads, as well as Internet banners and an extensive direct mail push from sister agency C-E Communications, also in Warren.