FBX, Eventbrite, Marin Software and more in this week's Facebook news roundup
Diligant integrates FBX – Media-buying platform Diligant announced this week that it has begun serving ads through the Facebook Exchange real-time bidding system. Digilant says it is the first partner to serve FBX ads direct in Mexico.
Adobe shares FBX results – Facebook Strategic Preferred Marketing Developer Adobe this week shared results from its first month of targeting ads through the Facebook Exchange. Adobe says FBX resulted in a conversion rate nearly 70 percent higher, and a cost per lead more than 50 percent lower than the average for eight other real-time bidding sources, though it was the second best performing ad supply source overall, not No.
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