Maximizing Conversions From Facebook Ads Through Day- and Week-Parting Strategies
The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains advertising strategies for using Page Insights, tracking tags, and your business’ identity to determine when is the optimal time to run ad campaigns.
Scheduling is one of the only ways to narrow the targeting of Facebook ads without having to pay more. By running campaigns when their target audience are more likely to convert, advertisers can attain a higher return on investment on the Facebook ad spend.
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