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Rodgers Townsend has been assigned creative duties for a new beer Anheuser-Busch has is testing, sources said. It’s the first A-B work for the four-year-old St. Louis shop, which was founded by two former executives with the brewery’s longtime agency D’Arcy Masius Benton & Bowles.
Adding luster to the assignment: Rodgers Townsend’s ideas for the brand beat out those submitted by lead A-B agency DDB Chicago, sources said.
Rodgers Townsend executives declined comment; an A-B spokes-man said he knew of no advertising for the brand, Killarney’s, which is being tested in Grand Rapids, Mich.
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