4 Ways Developers Should Consider Testing The New "Connection Targeting" Feature in Facebook Ads
Since the Platform launched in 2007, Facebook has taken a relatively hands-off approach to monetizing the application ecosystem. Facebook has never directly taxed developers, and has always allowed third parties to provide nearly all monetization and advertising services. Only recently has Facebook started testing its own in-house Platform payments system (May) and Platform ad network (back in February).
However, with the release of a new Facebook Ads feature called “Connection Targeting” yesterday, Facebook may be able to tap into more developer marketing dollars through its performance advertising system.
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