FCB's PT Cruiser Launch to Be Geared to All Ages

FCB Worldwide will concentrate on the “functionality” of the 2001 Chrysler PT Cruiser in advertising set to break this spring.
The vehicle is a unique, retro-looking hybrid of car and truck, which presented a unique challenge to the agency. It is drawing serious interest from a wide cross section of consumers, thus preventing the shop from keying in on a specific demographic, the automaker said.
“We’re looking at it more from a psychographic perspective,” said Jay Kuhnie, DaimlerChrysler communications director, who manages the marketing and advertising of the vehicle.