Romance Publisher Avon Launches Social Reading App
Romance publisher Avon Books is experimenting with a new Facebook app called the Avon Social Reader. The app lets users read excerpts from upcoming Avon releases and share this content with their friends.
Up to 20 percent of each book will be available to read. The content includes share links and the app will connect to e-commerce links so that customers can buy the eBooks if they like them. Avon got the idea after doing a survey that found that romance readers spend a lot of time talking about their favorite books in social networks.
“Many
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in