How Not To Promote Your New Book On LinkedIn
B.J. Mendelson got a pitch to help promote a book from a person he's never actually talked to on LinkedIn. Here's what happened next ...
I just got this message on LinkedIN. The author is not going to be identified because I don’t want to embarrass them. As I mentioned yesterday, I don’t fault people for being bad at getting publicity for themselves. I mean, have you SEEN some of the people out there giving marketing advice? Some of their biggest success stories consist of them marketing themselves and nothing else. That should be a major red flag right there, but it’s often not for dumb reasons we’ll get into some other time.
Now.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in