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BVK/Meka has been named Hispanic agency of record for the Southeast Toyota Distributors following a three-month review.
Planning is under way for an initial $2 million broadcast and print campaign targeting Latino consumers in Orlando and Tampa, Fla., and South Florida. Work is tentatively set to break in June.
The Miami shop topped del Rivero Messianu of Coral Gables, Fla., for the business. Miami’s Sanchez & Levitan, Lopez Negrete Communications in Houston and McGee & Star in Boca Raton, Fla.,
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