eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company is also bullish on social marketing, expecting 1 in 10 total digital ad dollars to go to social networks.
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company is also bullish on social marketing, expecting 1 in 10 total digital ad dollars to go to social networks.
“US mobile ad spending is growing faster than previously expected, due in large part to the success of so-called ‘native’ ad formats like Facebook’s mobile newsfeed ads and Twitter’s Promoted Products,” the company said
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