3 Of Bacardi's Brands Are On The Loose

Creative duties on three Bacardi-Martini USA brands are headed toward review over client conflicts: DiSaronno Amaretto, Dewar’s Scotch and Bombay gin are currently without creative shops. Combined billings total more than $25 million.
Three shops are currently gunning for DiSaronno: Ammirati Puris Lintas and DeVito/Verdi, both in New York; and McKinney & Silver in Raleigh, N.C. A Bacardi representative confirmed the DiSaronno review and the contenders, and estimated the account at $4-6 million.
Cain Associates, New York, was the brand’s most recent creative agency.