Social Media and the Mustachioed Man
If the pink ribbon is perceived as gender-appropriate for a largely female health concern, the inherent masculinity of the mustache is perfect for an awareness campaign related to a male-specific health issue.
There’s perhaps nothing more ubiquitous and instantly recognized than the pink ribbon. Anyone who sees a pink ribbon immediately associates it with breast cancer. Symbols are an important part of permeating the public consciousness and raising awareness and the pink ribbon has certainly accomplished that. Finding a symbol is the easy part though. Getting a symbol pushed out into the mainstream, and making it part of the vernacular is a lot tougher. It took a long time and a lot of effort for pink ribbon perception to push its way into the forefront of popular culture.
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