Kellogg, which has been active in bringing nutrition education to the classroom, is taking those lessons to the Web. With a new section on the Kellogg Planet K Web site titled “Kellogg’s Nutrition Camp,” focusing on children’s health and nutrition issues, the Battle Creek, Mich. company will promote itself online as a nutrition consultant for kids and their parents.
NutritionCamp.com will be publicized as part of a banner campaign kicking off next month with buys on Disney.com
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