Wedding-March YouTube Video Spikes 'Forever' Sales
“Forever,” by Chris Brown, shot up to No. 4 on the iTunes chart and No. 3 on Amazon’s MP3 store due to the viral video on YouTube (see below) featuring the song used as a wedding march by Jill Peterson and Kevin Heinz, according to a post on the YouTube Biz Blog.
Brown’s record label, Sony Music, created an overlay with a click-to-buy ad on the video, using YouTube’s content-management tools, and the overlay directed people to one of those two download sites.
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