Can't Get to the Track? Read Daily Racing Form on Your Phone

The Daily Racing Form, the leading publication dedicated to Thoroughbred horse racing, has partnered with gaming and entertainment software outfit Sona Mobile to make its content available on mobile devices.

Under the arrangement, the racing community can access the Daily Racing Form‘s headlines, news stories and entry, results and workout information for free on their mobile phone or PDA, Mobile Marketing reports.

The publication is also reportedly considering adding some subscription-based services like alerts and messaging to its mobile offering.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in