18-to-24 Demo Key for Mobile
Members of Generation Y now use their mobile phones to take 76% of all personal calls, according to an online survey of some 2,000 young mobile device owners in October, conducted by Stamford, CT-based InsightExpress, MediaPost reports.
The report also said that over half of the Gen Yers–56%–report spending time looking for new things to do with their mobile phones. That confirms a widely-held perception that younger cell phone subscribers are more likely to be interested in media-based services, such as the mobile Web, mobile TV, and messaging.
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