WongDoody has lost the Safeco account less than a year after beating Seattle rival Cole & Weber in a shootout.
WongDoody, which landed the estimated $7 million creative and media account following an open review last April, was blindsided by the client’s decision.
“Safeco told us they were going to terminate the relationship, and they told us it was for creative differences. It was really a complete surprise to us,” said agency president Pat Doody.
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