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Blue Martini Software, which provides back-end customer support for Web sites and mobile phones, begins a $5-10 million campaign this week.
The print effort created by Young & Rubicam, San Francisco, shows a blue martini halved by a bullet. The caption reads: “Get them through us.” The “them” refers to retail customers. The rest of the copy outlines Blue Martini’s ability to deliver a “highly personalized, branded experience” for all customer service, whether through the Web or a call center.
A second ad shows a blue martini with three straws.
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