Show Them How Much You Care
I have a confession: I am a saver. I save price tags. I save trade publication articles. I save greeting cards. And I save direct mail pieces.
These last two combine quite well, as I have plenty of samples of greeting cards used as direct mail.
Consider using greeting cards as a viable format in your direct mail marketing. A growing number of companies are using greeting cards to build loyalty and increase sales. With the holiday greeting card season just around the corner, now might be a good time to test the idea.
But don’t jump on the bandwagon and start mailing greeting cards to all your customers just because it’s Halloween, Christmas or their birthdays.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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