Matthews/Mark Helps First National Measure Up

San Diego-Area Bank Delivers a Dose of Attitude Its First Time Out
LOS ANGELES-Matthews/Mark centers its first work for First National Bank on snappy one-liners.
Offbeat headlines outlining the San Diego-area bank’s services and celebrating its attitude dominate the bright green horizontal print and outdoor ads. One reads, “There’s more to International Banking than just “Yo hablo espa-ol.” Beneath are the words “Foreign Exchange” and the campaign’s tagline: “Measure us by the size of our ideas.