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Fort James, the recently merged paper-products company, has named four contenders in the review for media planning and buying duties on its estimated
$40 million U.S. ad account.
Linda Fidelman, of ADvice & ADvisors here, who is overseeing the review, identified the four
New York finalists as McCann- Erickson, The Media Edge, TN Media and Zenith Media. Zenith already handles Fort James’ estimated $15 million account in Europe, however, Fidelman insisted that will not give it an edge in the U.S.
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