HEMPEN ALE
AGENCY
The Columbia Group, Baltimore
CLIENT
Frederick Brewing, Frederick, Md.
MEDIUM
posters
CREATIVE DIRECTORs
Cristina Creager, Andy Dumaine
ART DIRECTORS, COPYWRITERS
Mark Eden, Jeff Grutkowski
ILLUSTRATOR
David Butler
And in California, another Hempen ad tells us, “it’s illegal to set a mousetrap without a hunting license.” When a new category emerges, as hemp-seed beer has, its advertising indicates whether it’ll be a passing fad or a lasting niche. This campaign tends toward the fad end of the spectrum. A mention of Hempen’s “Award-winning taste” is given minimal play, almost as a bit of puffery.
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