Wyse Regains Sherwin-Williams

Flagship Stores Account Moved Back to Cleveland Shop From JWT
CHICAGO–Sherwin-Williams has moved creative responsibilities for its Paint Stores Group’s $30-40 million account to Wyse Advertising in Cleveland from J. Walter Thompson’s Detroit office.
Bob Wells, director of marketing communications for Cleveland-based Sherwin-Williams’ stores division, said the change follows an “informal review” of the business. In addition to Wyse and JWT (which had handled the account since 1995), nonroster agencies were invited to present strategic thinking on the account, Wells said.