In an effort to expand its reach, DoubleClick, New York, will open its ad network to accept inventory from sites it does not represent exclusively. Among the first sites to sign up under the new arrangement are USA Today, Court TV and the New York Daily News.
Starting in March, the sites whose ads currently are sold only by DoubleClick will become part of the DoubleClick Select group, said Beth-Ann Eason, general manager of the DoubleClick Network.
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