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BBDO South Humanizes Carolina Power & Light and Its Services
ATLANTA–BBDO South’s endeavor to rebrand Carolina Power & Light Co. as a user-friendly, service-oriented energy resource kicks off this week.
The Atlanta agency’s $7 million assignment, won after a head-to-head battle with J. Walter Thompson in Atlanta and Long Haymes Carr of Winston-Salem, N.C., runs through September via broadcast and print across the Carolinas.
“CP&L is a changing company, said Nancy Temple, the power firm’s vice president of corporate communications.
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