MSSB Builds Bretford Brand

Bretford Manufacturing touts its new line of high-end office furniture as coveted works of art in a new campaign from McConnaughy Stein Schmidt Brown here.
The print ads show desks from the Franklin Park, Ill., company’s Free System line with tongue-in-cheek copy that suggests the furniture is almost too precious for actual use.
One execution shows an empty desktop with the in box, computer, and other office items on the floor in front of it. “Don’t worry, after time you’ll even be able to put your coffee cup on it,” reads copy.
“It’s all about communicating how people love their work stations,” said Paulina Hubli, an account supervisor at the agency.