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To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group.
The unit will handle agency searches and offer other consulting services in traditional and new media.
Leading the team will be managing principal Arthur Anderson, former American Express executive Peggy Mitchell-King and Jack Deitchman, an Ogilvy & Mather media veteran.
“This new group is set up to assist clients’ quests for value,” Anderson said.
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