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Panel to Study How Shops, Advertisers Target Minority Consumers
WASHINGTON, D.C.-The American Advertising Federation has formed a committee to examine multicultural advertising practices. The panel will be headed by Procter & Gamble global marketing officer Robert Wehling, True North Communications chairman David Bell and The Chisholm-Mingo Group’s CEO, Sam Chisholm, the AAF said.
The move is the latest by advertisers and ad agencies in the debate about whether more dollars should be directed toward minority-owned media and outlets that target ethnic audiences.
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