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Bernstein-Rein Advertising in Kansas City, Mo., is working on project assignments for Planet Hollywood International, including the entertainment company’s first foray into TV.
Michael Baker, vice president/worldwide marketing for Orlando, Fla.-based Planet Hollywood, said the company is working with Bernstein-Rein on “a number of projects.” He declined to provide details but confirmed it involves the company’s first TV advertising. He declined to disclose the proposed ad budget.
Sources said the agency is producing Planet Hollywood’s first brand image campaign to be used in cities where the company has opened its Official All Star Cafe restaurant and retail store operations.
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