New management at Showboat Mardi Gras Casino in East Chicago, Ind., severed relations with Cramer-Krasselt here last week and initiated a review to find a new agency.
Showboat Inc. of Atlantic City, N.J., spends an estimated $1-3 million annually on advertising for its Showboat Mardi Gras gambling boat, anchored in Lake Michigan near Chicago, said Kim Mullins, the casino’s advertising and public relations coordinator.
C-K won the business in September 1996 following a review, before the casino opened.
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