CHICAGO-Hensley Segal Rentschler said it hopes to have in place by January 1998 a loose alliance of business-to-business agencies around the world that will allow it to serve clients globally.
Richard A. Segal Jr., managing director of the Cincinnati-based agency that specializes in new media applications for business-to-business marketers, said he hopes to name soon the agency partners that HSR will be working with in Europe, Mexico, Canada, South America and the Asia/Pacific region.
William Giacalone, who joined the agency as senior marketing manager in June, is spearheading the program.
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