NAUTICA JEANS
Fashion advertisers have nerve, if nothing else. They sell their wares as talismans of individuality, hoping no one will notice it’s mass-produced, one-size-fits-all individuality. Often, it works: You can’t walk through town without seeing scads of people clad in one of several familiar uniforms. The charm of this contrarian ad is that it sheds all pretense the client’s jeans will mark you as unique. These inductees will don Nautica jeans as part of their regulation gear.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in