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Foote, Cone & Belding has hired Rich Russo, formerly of Tierney & Partners, as its first worldwide creative director on the AT&T consumer business. He will be based in New York.
Russo, who will work directly with agency creative director Ted Littleford, will oversee a team of 12 creative staffers, although FCB said those ranks will grow. He assumes the responsibilities of Steve Baer, who joined the AT&T team in June as deputy creative director. Baer will oversee other FCB accounts.
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