T-Mobile's CEO Just Tweeted That the Brand Is Running a Super Bowl Ad This Year

Publicis Seattle will create the spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Another wireless brand will make an appearance in the Super Bowl next Sunday. T-Mobile CEO John Legere announced the news today on Twitter with a three-second video featuring a pink football and lots of Super Bowl-worthy snacks.

No word on when the ad will run or how long it will be just yet, but Publicis Seattle will work on the creative.

Last year, the brand had a hit with its “Restricted Bling” spot starring Drake dancing to his popular Hotline Bling track.

Past ads have featured other big names, including Steve Harvey, Tim Tebow and Kim Kardashian in a 2015 Super Bowl spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in