Here's How 5-Hour Energy Kicked Coffee Out of the Buzz Game

One entrepreneur, a 2-ounce bottle and millions of fans

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Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight hours or so, your body's circadian rhythm is on the downswing. In other words, you're sleepy as hell. What to do? If you're like millions of other Americans, you crack open a 5-Hour Energy. 

Nick Ferrari

 

 

Those tiny, rainbow-colored bottles, produced by Living Essentials, that beckon alongside the chewing gum and candy at the supermarket checkout have become ubiquitous.

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