Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with SUVs zooming down a mountain, or a litany of hot features. Some of Cadillac's latest ads don't even show a car. When your sales lag far behind your competitors, you have the freedom to do something drastic, and Ellinghaus, who joined Cadillac as marketing chief in 2014 after a stint as evp of marketing and sales at Montblanc and 15 years as a marketing exec at BMW, relishes that freedom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in