Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to leave the EU, the financial health of marketing agencies is often a sign of things to come.
"It's actually a barometer in two ways," Y&R global CEO David Sable told Adweek in a chat at the Cannes Lions International Festival of Creativity. "Very often we're the first to be cut. So as companies begin to feel the pressure, the easiest thing to cut is their marketing dollars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in