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Sometimes when a business helps someone out of a tough spot, the good deed can be its own reward. But sometimes, it can also be a spectacular marketing move.
That's what happened last week in the U.K. with travel megabrand Virgin.
In case this story hasn't turned up in your news feed already, here's what happened: A 26-year-old woman from Birmingham, England, decided to surprise her boyfriend with a trip to Las Vegas for his 30th birthday.
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