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Shock Top, a first-time Super Bowl advertiser, today released an extended 90-second cut of its ad that will air on Feb. 7.
The beer brand is A-B InBev's answer to the craft market, and by taking it to the Big Game, the company hopes to boost Shock Top's recognition and drive sales.
UPDATE, Feb. 5—The brand has released the :30 that will run on the game:
With that in mind, the spot from Anomaly in Toronto introduces consumers to the brew as well as the brand's new spokesman, comedian T.J.
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