Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so in an authentic way?
This weekend, many major brands—including Amazon, Google and Uber—swiftly took to Twitter, Instagram, Facebook and other platforms to show their solidarity with France, often using the #PrayforParis hashtag. The rush to join the discussion didn't sit well with some consumers:
The amount of tone deaf celebrities and brands posting content during this horrifying attack is unreal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in