Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After five years with Mindshare, Woonsocket, R.I.-based chain CVS is reviewing its media business.
The media review follows last year's creative search, which triggered a shift from Arnold to BBDO, and once again CVS is using Pile + Co. to manage the process. The company spent nearly $85 million in media last year, according to Kantar Media.
A CVS representative confirmed the latest search and indicated that Mindshare would participate. A decision is expected sometime during the summer.
Mindshare, a unit of WPP Group's GroupM, has worked on the brand since 2010.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in