24 Hours in Advertising: Friday, Feb. 20, 2015

Photoshop celebrates 25 years and Cannes gets a new 'Lioness' category

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

25 years of Photoshop
Adobe is celebrating Photoshop's 25th birthday with a colorful spot that highlights the platform's design and illustration capabilities. It will air during the Academy Awards this weekend. (Adweek)

Sperry's adventurous campaign
The new "Odysseys Await" campaign from Sperry, an 80-year-old company, was designed with adventurous millennials in mind. (Adweek)

Creatives, 35 years from now 
A selection of top creatives—from Gerry Graf and Tor Myhren—imagine what they'll look like 35 years down the road when their careers are pretty much in the ditch. (Adweek)

Say hello to the Cannes Lioness
DDB Sydney proposed an idea to the people over at Cannes Lions to change the organization's male lion logo into a female lion, and add a new category: the Cannes Lioness. (Adweek)

The Oscars take a stroll down memory lane
A series...

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