Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Kraft markets its healthy side
Crispin Porter + Bogusky's new campaign for Kraft Macaroni & Cheese aims to convince millennial parents that the brand's mac offers a solid source of protein for kids. (Adweek)
Organic protein shake wants to save the bros
An organic protein shake company created a PSA-style campaign aimed at getting guys to ditch sugary protein drinks and stay healthy with Organic Valley shakes instead. (Adweek)
TBWA New York's new image
Under the new leadership of New York CEO Rob Schwartz, TBWA New York said it hopes to move past a number of account losses and focus on working with bigger, global marketers. (Adweek)
Ford pranks guys on blind dates
Ford sent a handful of guys on a blind date with a female stunt driver and caught all of their reactions on camera in the Ford Mustang. (Adweek)
1one Production makes big stunts happen
1one Production released a self-promotional video in which the agency claims it was the creative mind behind Jesus' best brand stunts, including walking on water. (Adweek)
Facebook launches product ads
A new ad format from Facebook called product ads is designed to help big retailers such as Target advertise multiple products, or entire catalogs, to users across devices. (Adweek)
Graphic design company issues half-apology for hanging tree ad
A Florida-based graphic design company, Seasalt & Co., issued an apology for running an ad with offensive imagery but only after attacking users who challenged the campaign. (Adweek)
Around the Web:
Kanye West's dream job at the Gap
In a recent interview following the debut of his line for Adidas at New York Fashion Week, Kanye West said he would like to become the "Steve Job of the Gap" with complete creative control. (The Daily Mail)
Forbes cover features a native ad
Forbes readers will find a native ad on the cover of the March 2, 2015 issue that points to branded content from Fidelity Investments inside the magazine. (Media Post)
Krispy Kreme U.K. offends on Facebook
In a Facebook post, Krispy Kreme U.K. advertised a "KKK Wednesday" event (Krispy Kreme Klub) and has since issued an apology for the offensive acronym. (The Drum)
UPS creates an algorithm to improve service
A 1,000-page algorithm from UPS called Orion, which took 10 years to develop, creates optimal delivery routes for UPS drivers to make the process more efficient. (The Wall Street Journal)
Lance Armstrong gets hit with a $10 million fine
SCA Promotions announced Lance Armstrong and Tailwind Sports Corp. will pay a $10 million fine to the company for covering up Armstrong's use of performance-enhancing drugs. (The Guardian)
Publicis Groupe acquires Relaxnews
Publicis announced it will acquire Relaxnews, a Paris-based press agency, for a reported $17 million. (Campaign)
Starbucks' coffee delivery plan
Starbucks announced a subscription coffee delivery service that will send a dozen 8.8 ounce bags of the brand's reserve coffee to your doorstep for just $288 a year. (Fortune)
Snapchat sets new fundraising goal
Snapchat announced it hopes to hit a valuation as high as $19 billion after its next round of funding, and raise up to $500 million. (Bloomberg)
Industry Shake-Ups:
Zulu Alpha Kilo vets start a new agency
Two former Zulu Alpha Kilo employees, ECD Shane Ogilvie and executive planning director Shari Walczak, left the agency to found their own shop, The Garden North America. (Agency Spy)
American Legacy shifts media business
The American Legacy Foundation placed Assembly in charge of its media planning and buying for both traditional and digital media. (Adweek)
