24 Hours in Advertising: Friday, Feb. 13, 2015

Audi spoofs Fifty Shades and Gatorade revives 'Be Like Mike'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Publicis Groupe ends 2014 on an upswing

The holding company's revenue grew 12 percent in the fourth quarter of last year, but net income for the full year declined 9 percent. CEO Maurice Lévy projects modest growth for the company in 2015. (Adweek)

Audi's Fifty Shades of Grey parody

Audi enlisted Saturday Night Live comedian Vanessa Bayer to create a spectacularly awkward Fifty Shades parody filmed in an elevator. (Adweek)

Peers remember Bob Simon

Revered 60 Minutes correspondent Bob Simon died Wednesday evening in a car accident, and peers mourned the journalist with touching messages on Twitter. (Adweek)

Gatorade gives 'Be Like Mike' campaign a facelift 

To celebrate its 50th anniversary, Gatorade took the classic "Be Like Mike" campaign starring Michael Jordan and digitally remastered it to look more modern. (Adweek)

Brands can't resist...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in