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Specs: The Burns Group
Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner
What: Advertising agency
Where: New York
After spending a quarter of a century at Saatchi & Saatchi, Mike Burns took his extensive experience on global accounts, especially General Mills, and walked out the door in 2005 with 17 staffers in what was then one of the industry’s most buzzed-about disputes. After his plans for an agency centered on General Mills’ business didn’t materialize, the Burns Group was hatched in 2007 on its namesake’s dining room table—with zero clients.
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