GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.
In terms of the latter, GoPro is becoming a mainstay on the Adweek/Shareablee Instagram Video weekly rankings, often utilizing breathtaking clips from high in the air. But last week, the San Mateo, Calif.-based company, which has 2.9 million Instagram followers, featured a giant oceanic manta ray deep under the Pacific Ocean in a 15-second social video that garnered 146,000 interactions.
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