A Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells

Why Cup Noodles is prancing inside an extravagantly strange 3D billboard

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On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos. With excitement like that on offer, how many visitors notice the billboards?

Hard to say, but the odds are good that tourists will take note of an ad that debuted last week. It’s the one with a cup of soup boogieing inside of a three-story tall microwave oven.

This

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