Whenever new technology platforms come along, brands will follow, and with Apple’s Vision Pro, Diageo’s Don Julio Tequila aims to utilize its storytelling potential.
Working with developer Trigger XR, the tequila brand aims to utilize special computing to enable users to travel virtually to Mexico to experience the legacy, craft and culture of the spirit. The app experience focuses on four key chapters in the process of making the tequila: harvesting the agave, baking the piñas, distilling the liquid and aging.
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